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Tuesday, May 18, 2004

Out Today 


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This has been a much anticipated book. Here’s an Amazon reader review.

I got an advance copy of this book, having been an observer of Mr Brock's trajectory over the years. He has done an amazing service in this orderly, calm and utterly devastating history of the rise of the radical right's propaganda machine and its subversion of our nation's media. Brock begins at the beginning, with a treatise by a woman named Efron arguing that the GOP and business interests need their own distinct media. Efron gets Nixon's attention, Nixon tries to put Efron's plan into action, Nixon runs into the Watergate buzzsaw. But the seed is planted, back in the 1970's, and then cultivated by GOP activists like William Simon, financed heavily by Richard Mellon Scaife, Olin, Coors dynasties etc. (who Brock calls the four sisters). Until the whole thing flowers: all of a sudden a huge battery of propaganda houses like Heritage and American Enterprise, funded by oil companies and GOP financiers, are churning out a counter history of the American experience. Anything counter to GOP orthodoxy is branded 'liberal'; Murdoch and Sun Myung Moon's media empires swiftly join the cause, whose committed purpose is to subdue America's independent media and convert it into service of corporate interests generally and GOP political figures specifically.

Throughout this book, which will be the standard text in colleges and for historians, Brock's tone is calm and steady and he lets the facts speak for themselves (very unlike his earlier books, which are overly polemical -- duh). The research here is encyclopedic. (In a book about media, virtually every quote is on the record).

It is amazing to this reviewer how our media could have been so thoroughly corrupted. How our politicians could have so haplessly junked the Fairness Doctrine which would have smothered the entire Fox News Propaganda Machine in its cradle. It is amazing to me that a small and toxic band of right wing ideologues, (nevertheless armed with billions of dollars of their patrons' money) could so effectively intimidate and cow the so-called guardians of our democracy. Is the triumph of the radical right wing the fault of the Neo-cons, or is it our fault, for our complacency and our timidity?


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